Nadia Diaz Essays (317 words) - Attitude Change, Belief, Persuasion

Nadia Diaz Professor Harris 16 Sept 2017 Chapter 3 Questions "The mass media exerts a powerful and pervasive impact on our attitudes and behavioreven if direct attempts at persuasion are not involved." This statement means even though the mass media isn't making attempts to persuade us its "powerful and persuasive" impact on us can indeed change our behavior or our way of thinking. R esearch that support s this are in," ... 1974 CBS aired a film called Cry Rap e , " ...the story made it clear that a rape victim who chooses to press charges against her attacker runs the risk of undergoing an ordeal that may be as harrowing as the rape itself." (pg. 60) After this movie aired not that many people reported rapes because they were afraid that the police would not believe them. Central route to persuasion is when something is advertised to persuade you based off the argument or content of the message. Let's say you run track and see a commercial on tv that advertises sports shoes that claim to provide comfort and support for your heel while running. Peripheral route to persuasion is when someone is persuaded by something other than the argument or content of the message. A great example of this would be the track shoes again except this time your favorite athlete is wearing them and that's why you buy them. It is very effective when something is communicated to you in way that it arouses fear in you. For example, fear is more effective when your parents threaten to take away something of value to you if you don't bring your grades up. Its less effective when your siblings try threatening you if you don't do something for them. Persuading my parents to get me and my sisters a dog when I was 12-yrs old was very successful.